Navigating Global Media
Sanjana Feroz’s journalism career began when she worked as a radio anchor in 2001 while she was studying business in Bangladesh. After graduating, she started working part-time as a news anchor at a local television station. She said, “I wanted to work in media because I wanted to know the truth behind a story and help others understand the truth.”
She transitioned from television to business journalism., “In Bangladesh, anchors typically just read scripts. I wanted to ask questions, shape stories, and connect with audiences in a deeper way. That opportunity came when I got a call to work on a business show,” she said. She quickly gained recognition, delivering reports that resonated with viewers and highlighted her skill in addressing complex topics with clarity.
However, her work came with significant risks. After covering controversial topics like the deadly Holey Artisan Bakery terrorist attack, Feroz received death threats. “I covered a lot of sensitive stories and interviewed controversial figures,” she said. These experiences shaped her understanding of press freedom and the challenges journalists face.
Feroz’s journey eventually led her to the United States, where she worked for several years at Voice of America. She said, “I wanted to learn about press freedom, freedom of expression, and how American journalists cover stories.” She enrolled in the Journalism and Digital Storytelling Master’s program at ĢƵ School of Communication (ĢƵ SOC), drawn to the program’s emphasis on data-driven storytelling and investigative reporting. Her mentor, professor Jane Hall, encouraged her to embrace new opportunities, telling her, “This degree will open doors to mainstream media.”
At SOC, Feroz was focused on learning how to make global stories resonate with American audiences. “Not all Americans are familiar with events outside the country,” she explained. “Sometimes I have to start by explaining a country’s geography, policies, and relationship with the US before delving into the actual story.”
She also emphasizes the importance of connecting emotionally with readers. “Storytelling is key,” she said. “If people cannot relate to the story, they will not read it. Whether it’s about global warming or economic crises, journalists must connect with their audience.”
Feroz advises aspiring journalists to never stop learning. “I have been working as a journalist for years, but I am still learning,” she said. “Stay curious, work hard, and keep looking for opportunities.”